Undergraduate Certificate of Information Technology in Marketing

An introductory subject to marketing principles and practice as applied to mainly fast-moving consumer goods. A key focus of this subject will be development of communication and presentation skills that are integral to the marketing profession and success in business. Through the integration of these skills within the subject, you will develop transferable skills that will used throughout your business career to engage with a range of stakeholders. Topics will cover the marketing concept, the marketing environment, buying behaviour in consumer and organisational markets, customer segmentation, targeting and positioning, developing the marketing mix, and the implementation and control of marketing programs. This subject provides a sound foundation for future marketing subjects, advanced skill-development, and your career.

Class requirements

Timetabled hours per week (4 hours)

• One 2-hour lecture per week
• One 2-hour tutorial per week

In this subject, students will be provided with a general and practical introduction to information technology for students in a range of disciplines. This subject will guide students to implement the IT skills to their field of study. It covers: fundamental principles of computer operation, the main hardware components of the computer, data storage and retrieval, introduction to system software, introduction to data communications, computer networks, the Internet; operating systems, file management systems, security, introduction to information systems; application software modules: spreadsheets, database packages, the World Wide Web.

This subject introduces students to analysing, designing, constructing, and documenting solutions to programming problems. The students are also introduced to commonly used operating systems and tools used in program development in the Java programming language.

Class requirements

Timetabled hours per week (4 hours) 48 hours in total

• One 2-hour lecture per week
• One 2-hour tutorial per week

The focus of this introductory subject is to learn basic filming and news gathering techniques and to have fun. You will learn a lot in a short time about developing a mobile news program and working as a member of a team. Although the culmination of this subject is the successful screening of a television news bulletin, almost all of the techniques you will learn are transferable to other areas of the media. Making Media will give you the opportunity to acquire foundation skills in video and sound editing, as well as writing and scripting a television news bulletin.